Talent Management

Timeless principles of creative management


“The management of manpower resources is one of the most important duties of our office heads. It is particularly important for them to spot people of unusual promise early in their careers, and to move them up the ladder as fast as they can handle increased responsibility.

There are five characteristics which suggest to me that a person has the potential for rapid promotion:

  • He is ambitious.
  • He works harder than his peers — and enjoys it.
  • He has a brilliant brain — inventive and unorthodox.
  • He has an engaging personality.
  • He demonstrates respect for the creative function.

If you fail to recognize, promote and reward young people of exceptional promise, they will leave you; the loss of an exceptional man can be as damaging as the loss of an account.”

David Ogilvy